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THE Pebel GLOSSARY · AI GTM TERMS

pebel Glossary

Working definitions for buyer intent data, signal-based selling, AI SDRs, and the agentic AI GTM stack. Written by the pebel team. Updated monthly.

● GLOSSARY ENTRY

What is Buyer Intent Data?

Behavioral, demographic, and contextual signals that surface in-market B2B accounts before they self-identify.